Effective Online Ad Design Requires the Right Media & the Right Design

As Internet usage continues to rise and displace traditional media, online advertising is becoming an increasingly attractive way to reach prospective customers. The most common form of online advertising is Google's Pay Per Click program, which are simple text ads placed within Google's search engine results pages. Other popular ways of advertising online include banner or tower ads placed on third party websites to attract visitors to your website. These online ads can be displayed on industry websites, online directories, popular destination sites, and just about any other websites where your customers and prospects visit. If you're considering banner advertising, you must recognize that the design and placement of these ads is critical to how well your advertising will perform. In other words, the websites and specific web pages you choose to advertise on, combined with the design and messaging of your ad, will directly impact the sales or leads that are generated from your campaign.

Choosing Online Advertising
There are seemingly endless opportunities for online advertising. Advertising services such as Advertising.com and ValueClick can place your ad on just about any Web site in the world with a decent level of traffic. We recommend that small businesses focus on industry related websites, especially those committed to delivering content your prospects will find valuable. Advertising on industry directories has also proven to be effective for many companies. The best way to choose where to advertise is to do a little research into your market, your customers, where your competitors are advertising, and available media. We are always happy to help.

Our Online Ad Design Service
At Teesta Infotech, we design static and interactive online advertising for all types of online media. Our process begins with a discovery meeting or conference to discuss your business, your competitive advantages, your competition, etc. We then pitch several ideas for design and messaging until approved. Next we create the physical design "mock-ups" of your ad, which are then revised until approved. Finally, we send the ad files to your for placement in your chosen online media.

Need help planning your online advertising schedule? We can help negotiate your ad rates and plan your ad schedule. Just ask!