Fifteen years in business. Hundreds of brands built. Dozens of industries served.

Branding is a science under constant evolution – just ask successful companies like Nike, Apple, IBM and others whose brand has stood the test of time in an ever-changing market place. Brands that remain static die. Brands that are nurtured survive and flourish.

The TeestaInfotech Process: A blueprint for marketing success
Nothing can be built on faulty premises. This is why cookie-cutter websites, logos, online and offline media will not impress your customers. They don't drive sales - they drive away sales. Worse yet, they will hurt your brand and the image it portrays.

Step 1: Discovery & Marketing Consulting
During our initial discovery process your brand is explored, probed, pondered and debated in an open forum with your experts and ours. Some of the issues we will explore are:

• History and competitive benefits
• Target market
• Competitor analysis
• Positioning strategy
• Marketing and conversion goals
• Customer habits and psycho-graphics

This process uncovers a treasure-trove of information critical to a marketing strategy. Without it crucial factors could be overlooked - opening the door for your competitors.

After our Discovery meeting (Or Online Creative Brief for smaller projects) we will research your market, your competitors, your online and offline collateral, and provide marketing direction and support. We deliver our "Branding Blueprint," a compilation of all core branding elements and marketing goals.

Step 2: Visual Direction and Messaging
It is after the discovery meeting that work on our visual direction begins. Using agreed-upon concepts, we pitch visual ideas and supporting content that coincide with the message you want to convey. We keep doing this until one idea is approved for further development – there's no sense wasting your time and money chasing down ideas that are not on target. Once a concept has been approved, it goes to our design team. The team then knows exactly what they're striving for and can focus their creative talents on the best way to visually accomplish the chosen objective

.Step 3: Internal "Tweaking"
Our first design considers the minutest of details - the weight of a font or header, the graphic shadowing used, the gradient on an image. Our creative staff will work together and collaborate until we agree that a concept is EXTRAORDINARY and ready for the client to see..

Step 4: Revisions and Approvals
Revisions and approvals of the design plan can be made online via our job management system. A conference call or online meeting will be held to discuss revisions in detail, and even explain why certain designs or graphic techniques were used to explain how they may affect customers' behavior. Once everyone is on the same page, revisions are processed and we move toward final approval

.Step 5: Development
The development process refers to Web or application development. (Approved offline media – brochures, direct mail pieces, etc. – are either imaged by us or pre-pressed in-house and sent to a printer of choice.)

Our Web development process follows a long chain of tried-and-true steps that assure quality results. Most websites that we design are built within our custom Drupal content management system, which allows authorized users to easily make edits and updates. Everything we do is fully XHTML compliant and tested in the latest browsers. All online media development is subject to both internal evaluation and customer review before being released. With the nature of Web development, bugs and errors can occur and we fix them as quickly as we can – PLUS we give you a six-month assurance policy.

Step 6: Support
Both online and offline media often require continual updating, altering and optimizing. Your brand is no different; it must stay ahead of the game, maintaining an impressive, targeted image. That is why Teesta Infotech offers ongoing support for all our work. Our support packages are designed to enable you to update your brand on an as-needed basis and address small, but important, changes as quickly as they arise.

What It All Means
From the initial discovery meeting to the creation of the branding blueprint, from the first design that you see to the final development of the finished product, we make it our mission to take a marketing-first approach. We will develop a brand that not only looks impressive, but is backed by your industry-specific knowledge and our marketing know-how.

Don't think of us as a vendor; think of us as a part of your team, a member of your organization, a partner for success that cares about your bottom line as much as you do..